TechCrunch

A mobile back-end as a service (MBaaS) called Kii Cloud officially opened for developers today, boasting 25 million end users and a group of distribution partners, including NTT docomo. Kii Cloud, in development for the past two years, marries APIs and SDKs with a proprietary back end that abstracts the complexity of building servers.

MBaaS is more often a way to cater to developers. The idea here is that developers program the app and push it out to Kii Cloud without having to build their own servers and back end. At the crux of it, Kii sells simplicity and scale through the APIs and SDKs that use object database technology originally developed as an open source project by db4objects. Its ad network and distribution across Japan, Korea and China give it significant reach.

How Kii Works

Developers write code for its apps and deploy to Kii. The SDK provides identity services as a core capability…

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